As a senior product designer, my approach is distinguished by blending user-centered design with innovative aesthetic strategies from advertising. my creative process begins by deeply understanding user needs and desires, employing research-focused methodologies. simultaneously, i strategically integrate aesthetic elements that grab attention and reflect the brand's unique identity. my goal is to go beyond functionality, creating solutions that are useful, effective, and visually captivating.


SELECTED CLIENTS
HEINEKEN / COCA-COLA / DOLEX / PFIZER / GM / FORD / TOYOTA / CADBURY / BIMBO / BANK OF BOGOTA / NACIONAL COLOMBIAN POLICE
